Smiley, the happiest brand ever, was founded by Franklin Loufrani in 1971 through a newspaper promotion to make people happy. using the logo to highlight good news, it allowed readers to see the bright side of life throughout any day. However, it was only in 1988 that Franklin Loufrani started trademarking the name "Smiley". Smiley has always taken pride in the knowledge that through forty-years of extensive development, investment and passionate creativity; a truly special brand with history was born behind it's iconic logo. In a very short time Smiley became the most recognizable icon in the world and remains so to this day. Smiley is more than an icon, brand and lifestyle; it's a spirit and a philosophy and exists to remind people of how powerful a smile is and how much a simple smiley can change both your life and the lives of others around you.