Established in 2006, its main goal is to revitalize an oversaturated market with cutting-edge design, high quality materials, and affordable price points. Roxbury's in-house design team is staffed by free-spirited, fashion-driven Southern Californians. Focused on and leading the urban jetsetter lifestyle, the team draws inspiration from traveling to cosmopolitan areas around the world in search of insight that the global community has to offer. Roxbury is energized by the exchange of ideas inspired by culture. Their designs are reflective of the times, desires, and sensibilities of the fashion-savvy customers, and are hoped to become a cherished iconoclast of contemporary fashion culture.