Our new vendor IVAR reinvents the backpack!

One of our newest vendors is called “Ivar.” They make the most comfortable and ergonomically correct backpacks on the market. Typical backpacks are terrible for your back. All of the weight in the pack sits on your lower back and the contents settle at the bottom of the bag. This is not only uncomfortable, but it’s also unhealthy.

The solution: Ivar’s awesome patented shelf design! It substantially improves weight distribution of your stuff, making it more comfortable and better for your spine. Designed by the best product developers in the business and manufactured under the strictest quality standards, Ivar’s patented shelf system provides:

  • Ideal weight distribution of your cargo
  • Maximum file-like organization and easier access
  • Superior load stability and ergonomics
  • Padded laptop compartment or an additional shelf

Ivar truly is “The Backpack, Reinvented”.


bookbag. ivar, the backpack reinvented. from Ian Ivarson on Vimeo.

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